<h1 style="text-align: center;font-weight:700">Omnichannel strategy boosts fashion company
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<p style="line-height: 22px; margin-bottom: 22px; text-align: center;">Optimizing this above-the-fold area to make the most of the screen real estate had the biggest impact of all the things I tested. Switching my opt-in box from the sidebar on the right to the header area just below my logo and navigation was a HUGE bump in visitor-to-leads conversion. Just moving our same opt-in offer from the sidebar to the header I went from 2 percent of visitors becoming subscribers to 5 percent.</p>
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                                         Client                
                Wilson &amp; Sons Co.
                                         Date                
                December 20, 2016
                                         Our Role                
                Art Direction, UI/UX, Web Design
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