[{"id":"13ad2ef","elType":"container","settings":{"flex_direction":"column"},"elements":[{"id":"af2f15a","elType":"widget","settings":{"editor":"<h4>Customer Strategy &amp; Marketing<\/h4><p>Insights into customer preference to motivate for the needs, wants and desires of customers. <img class=\"size-full wp-image-7530 alignright\" src=\"http:\/\/localhost\/haycord\/wp-content\/uploads\/2026\/02\/portfolio-6-1.jpg\" alt=\"\" width=\"360\" height=\"285\" \/><\/p><p>\u2022 Customer insights and segmentation: We help clients understand customer needs and behaviors using and develop actionable segmentation from the resulting insights.<\/p><p>\u2022 Product and category management: We help firms break down barriers to innovation and improve ongoing customer-led product development so their value proposition is differentiated and meets customer needs.<\/p><p>\u2022 Sales and channel effectiveness: We help companies identify quick, targeted, customized solutions as well as strategic and operational improvements to boost underperforming sales organizations.<\/p><p>\u2022 Marketing and brand strategy: We help companies align marketing and brand strategy with overarching business objectives; ensure marketing investments are generating highest returns and reinforcing the brand positioning; and build a loyal customer base through branding that cultivates a strong, trusted image.<\/p><p>\u2022 Customer experience: We work with companies to develop a series of positive interactions with the customer to earn their advocacy and inform consistent delivery of experiences to drive top-line growth.<\/p><p>\u2022 Go-to-market strategy: We help companies build powerful, integrated go-to-market systems that build a bridge between a company\u2019s strategy and the exceptional customer experiences that are the ultimate driver of customer advocacy and loyalty.<\/p><p>Customer-centric businesses build a virtuous cycle we call the \u201ccustomer wheel.\u201d We help companies at every stage of growth, developing custom solutions and collaborating with all levels of the organization.<\/p>"},"elements":[],"widgetType":"text-editor"}],"isInner":false}]