STRATEGY FORMULATION & IMPLEMENTATION
Our strategy consulting expertise includes:
• Fundamentals of growth: Only one in 10 companies succeeds in achieving sustained growth. We help companies grow by defining and focusing on their core.
• Business unit strategy: Effective strategy for business units requires making proprietary decisions about where to play and how to win. The goal is to enable a business to reach its full economic potential.
• Corporate strategy: Corporate strategy involves a proprietary set of actions that enables a company to be worth more than just the sum of its parts. The most critical role of the center is to help business units achieve leadership positions.
• Emerging markets: Heycord helps companies navigate this unfamiliar terrain and successfully compete against indigenous companies and other multinationals.
• Mastering Metrix: Fusion of results based models that differentiate your company from competitors.
• Digital Marketing Optimisation: Bridging the global divide through digital marketing.
CUSTOMER STRATEGY & MARKETING
Insights into customer preference to motivate for the needs, wants and desires of customers.
• Customer insights and segmentation: We help clients understand customer needs and behaviors using and develop actionable segmentation from the resulting insights.
• Product and category management: We help firms break down barriers to innovation and improve ongoing customer-led product development so their value proposition is differentiated and meets customer needs.
• Sales and channel effectiveness: We help companies identify quick, targeted, customized solutions as well as strategic and operational improvements to boost underperforming sales organizations.
• Marketing and brand strategy: We help companies align marketing and brand strategy with overarching business objectives; ensure marketing investments are generating highest returns and reinforcing the brand positioning; and build a loyal customer base through branding that cultivates a strong, trusted image.
• Customer experience: We work with companies to develop a series of positive interactions with the customer to earn their advocacy and inform consistent delivery of experiences to drive top-line growth.
• Go-to-market strategy: We help companies build powerful, integrated go-to-market systems that build a bridge between a company’s strategy and the exceptional customer experiences that are the ultimate driver of customer advocacy and loyalty.
Customer-centric businesses build a virtuous cycle we call the “customer wheel.” We help companies at every stage of growth, developing custom solutions and collaborating with all levels of the organization.
DIGITAL MARKETING
Our digital experts help companies across all industries, regions and growth stages to determine not what digital will do to them, but what they will do with digital.
Digital experiences, such as online shopping and mobile apps, are now a standard part of daily life. Leading companies recognize that new digital technologies present multiple growth opportunities, including delighting their customers with heightened convenience and customization options, leveraging the wealth of data trails from digital activity to get even closer to the customer and using technology to operate faster and better.
Digital leaders are capitalizing on macro forces that are affecting daily change in the way companies think about their brand, their products, their service experience—every element of the value proposition:
With the field quickly emerging and advancing, Haycord experts from across our industry and capability areas—including Strategy, Organization, Information Technology, Customer Strategy & Marketing, Consumer Products and Financial Services—stand ready to help companies address these issues.
PERFORMANCE IMPROVEMENT
Haycord is the best consulting partner for companies that are committed to quickly achieving and sustaining their full potential. Our clients realize, on average, results yielding 25 times returns on our fees and margin improvements of seven percentage points within two to three years.
Our integrated solutions include:
Performance Improvement Diagnostic: Change industry boundaries to redefine full potential
- High Speed Cost Diagnostic: Quick diagnostic to identify immediate and longer-term opportunities
- Sustained Cost Transformation: Transform the cost structure across the organization to obtain cost leadership and gain competitive advantage
- Complexity Management: Effectively manage all elements of complexity to unlock value and turbocharge the organization
- Lean Six Sigma: Working back from the customer to deliver better outcomes with lower cost and higher quality
- Business Process Redesign: Achieve operational excellence at a company’s most critical processes to deliver high quality service at a competitive cost
- Capability Sourcing: Acquire the right capabilities from the right source, and the right shore, at the right price
- Cash and Capital Management: Create cash visibility and a disciplined capital allocation process
Our process-specific solutions include:
- Procurement: Make procurement a source of competitive advantage by finding quick cash and building procurement capabilities
- Supply Chain Management: Turn supply chain into a source of competitive advantage for meeting short- and long-term cost, flexibility and service-level goals
- Manufacturing Optimization: Optimize the manufacturing footprint and shop-floor operations
- Service Design & Operations: Deliver the promised customer experience at the right cost across service channels
- G&A Optimization & Org Design: Create lasting improvements in efficiency and effectiveness of G&A functions, aligning process goals to business objectives
- R&D/Product Development: Optimize the R&D function to maximize the return on investment in R&D
SALES AND CHANNEL EFFECTIVENESS
For companies focused on growth, one of the biggest opportunities is making sales more productive. When a company’s sales channels realize their full potential, they not only boost revenue and share but create a high performance organization pulling together for breakthrough financial results.
Haycord`s unique approach, called TOP Sales, is based on our experience of the best demonstrated practices of sales organizations in many industries and regions:
- Targeted offerings: Identify and focus on the highest priority customer segments with products and solutions that are bundled and priced for maximum revenue, retention and renewals.
- Optimized tools and procedures: Develop the right cadence for monitoring the results of customer-facing selling efforts in a timely way, and then reinforce it with effective forecasting, lead generation, back-office technology, support and service.
- Performance management: Recruit, train and retain high-potential sales teams; track key measures of their performance and motivate them with pay and incentives that reward success on companywide, as well as individual, metrics.
- Sales resource deployment: Develop the right coverage model for each customer segment; assign responsibilities and design territories to make the best use of scarce resources.
FINANCIAL SERVICES
Haycord has deep expertise in financial services, but we also look beyond the industry and draw upon our capabilities experience. We tailor these offerings to the needs of our financial services clients to help them solve problems or pursue opportunities in many areas, including:
- Growth strategy
- Organizational effectiveness
- Operational excellence
- Compliance
- Information technology
- Mergers and acquisitions
- Change management
- Private equity
- Performance improvement
- Customer loyalty and insights
CORPORATE GOVERNANCE
We advise our clients on corporate governance issues in view of building sustainable corporates that are good corporate citizens. In this regard we value the interests of the corporate and its various stakeholders. Our range of advice includes but is not limited to;
- Risk Assessment
- Risk Management
- Sustainable development
- Corporate Social Responsibility
- Internal Controls
HUMAN CAPITAL MANAGEMENT
At Haycord we advise our clients on strategic Human Capital Management aimed to keep the organization moving forward. We understand the strategic role played by the human side of the organization. We assist in carrying out skills audits to ascertain and advice on skills gaps